I have never been a fan of how AI is devaluing the basic concept of creative, in my opinion, I think the long term effects of video generation apps like Sora will greatly change the way the general public view the creative process, I concede it has level the playing field for those with vision and little to no resources to bring their project to life, but the side effects like being used for nefarious reasons like deep fakes, the distribution of false information and copyright infringement outweighs the rewards. Now legacy media is fighting back…

The problem was how that was possible in the first place. OpenAI’s initial policy allowed copyrighted material to appear unless rights holders explicitly opted out. Studios and agencies quickly labeled this reversal of consent “a fundamental breach of creative control.” The Motion Picture Association (MPA) demanded that OpenAI “take immediate and decisive action,” warning that the platform’s approach shifted the legal burden from the infringer to the victim.” Via CineD