In this ever changing age of creation and technology, keeping up is a must. Learning and understanding all the new apps can be extremely overwhelming. It is vital to have a fluid process and constantly evolving communication with team members and your client base to make these apps easy to utilize which in turn, evolves these creative tools into dependable assets.

Multimedia development is in some part about the technology one has access to. It also includes the ability to build creative relationships that combine concepts and ideas with communication between clients and team members. In order to effectively grow your brand in today’s fast paced and consumer driven environment, the willingness to educate and train clients on how they can be a part of the creative process is vital. Utilizing apps like Canva and Adobe Spark can open the door for those who have big ideas but little to no creative background. This can effectively add building blocks to the foundation of their project. Giving clients a helping hand by providing them with custom made graphic elements such as, clip art and background options or helping them get acquainted with their option of a creative app can lead to long term professional relationships and of course, steady financial gain.

Growing a network which is balanced and financially beneficial rather than draining can be difficult, overwhelming, and time-consuming. This is most often due to the wide variety of creative tools and project focused communication apps, most of which have the same basic layout with variations in the way they are set up. Your most practical method of organization would be to develop a process which is functional and easily adjustable. This can be done quickly by first gaining the fullest understanding of your clients and team’s abilities. Next, research and select which apps will be best utilized to achieve the desired results. Determine the manner in which the apps will be used, then designate roles and gather all necessary media in one online location. After that, connect fundamental online platforms with all team members and clients. Finally, always bear in mind the need to adjust the creative flow to increase productivity and as cliche as it may sound, the powers of friendship and professionalism.

In the end, the big picture is about understanding what you, your team, and your client can separately bring to the table and combining all of those elements seamlessly. Always leave your ego at the door and focus your time on building an ongoing creative relationship that has space to grow. Be open to learning from your clients and team members as sometimes, they can be the key to unlocking the next level of your career and your brand. 

Written: by Walter G. Nalley II

Editing: Tiesha Hunter